Sunday, November 9, 2014

Dear Google AdWords.

For several years, I've made use of Google Adsense on my website, on my blog pertaining to the website, and of course, this blog.

Over the years, I've gained a little insight into how Google places particular ads on individual web pages, although I have to admit that often times the ads on my pages are a complete mystery to me. As I write this, I'm looking at this blog and I'm seeing an ad for some sort of food product that contains No GMOs or High Fructose corn syrup at the top of the web page and another ad for Nordic Track further down the page. What sort of "clues" regarding my audience has Google gathered from what I've written? Obviously, the common theme would be "health", but how do my posts on Janis Ian and Dr. Who manage to produce that idea?

On Facebook, I've recently received a number of ads from Google AdWords and the algorithm they use to determine those ads is equally confusing to me.

As the first screenshot shows, someone at Google AdWords appears to believe I operate a Time Travel Agency. I suppose that may be an understandable mistake on their part. I have written a couple of posts on Dr. Who (as mentioned above) and one of the categories in the Label Gadget of this blog is "Time Travel". But, no. I'm sorry, Google AdWords. These examples are not sufficient proof that I now ....or ever had.....or ever will have.....a Time Travel Agency.

As much as I'm willing to say that, maybe I might have had some hand in Google's mistake on the Time Travel thing, I have to say that I have no idea how that came to believe that I have a Unicorn farm.

Alright, my name is Robert and a lot of folks call me Bob, but honestly, I'm not the Bob that owns and operates Bob's Unicorn Farm.

If I were, I don't think I'd be giving 50% off first orders. I imagine Unicorn feed is pretty expensive and raising one to a sellable size would probably set the other Bob back beaucoup, huh, Bob.

And one last thing Google AdWords........I've never harmed a zombie in my life.

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